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Road Safety: Reaching out to radio listeners

Thursday, June 07 2018, Kuching: If you’re travelling home this Raya holiday, listen out for Pan Borneo Highway Sarawak’s road safety messages on popular Sarawak radio channels, Hitz FM and Era FM, asking you to drive safe on the road, especially along the construction stretches of the Pan Borneo Highway Sarawak.

This road safety message, an initiative by Lebuhraya Borneo Utara, being the Project Delivery Partner for the Highway project, is part of its road safety campaign to inculcate safe driving among road users.

Making use of radio channels is one the many effective platforms to reach out to more people.

For the coming Raya celebration, radio listeners of both Hitz FM and Era FM will hear Pan Borneo Highway’s messages in between radio shows aired throughout the day.

The voice-over urges the road users to stay alert, fasten their seat belts, and not to treat the road as their race track.

It also reminds road users that Pan Borneo Highway Sarawak is currently still under construction.

Similar messages were aired during the just concluded Gawai celebration and Chinese New Year earlier this year.

Prior to the Gawai celebration, all 11 works packages embarked on a series of road safety campaigns in their respective stretches. The campaigns were held in collaboration with local enforcement authorities.